If you’ve been exploring pickleball paddles to enhance your brand’s product line, you've probably heard about cold press technology. But what's the buzz all about? And why might cold press paddles be exactly what your brand needs right now?
In this article, we’ll walk you through everything you need to know about cold press pickleball paddles, including their manufacturing process, cost advantages, ideal customer groups, customization options, and how they can significantly boost your brand’s sales and market reach
Cold press technology refers to a manufacturing method in which pickleball paddles are produced at lower temperatures and pressures compared to traditional thermoforming methods. This careful and precise process ensures excellent consistency and cost-effectiveness. Unlike thermoformed paddles, cold press paddles provide exceptional uniformity, making them ideal for a wide range of players and settings.
In contrast, thermoformed paddles use higher heat and require more complex machinery. While both technologies are excellent, cold press paddles have distinct advantages when it comes to affordability and ease of production, making them perfect for brands targeting broader consumer markets
Here's a step-by-step breakdown of how your paddle goes from raw material to market-ready product:
Cold press paddles can be produced using various high-quality materials, each bringing unique benefits:
Materials are carefully layered, combined with specialized resins, and pressed together at controlled lower temperatures. This process ensures excellent bonding strength and consistency throughout each paddle.
After pressing, each paddle is precision-cut, shaped, and refined to ensure consistent thickness and dimensions, matching exactly what your brand has specified.
Every paddle undergoes rigorous testing to guarantee durability, performance stability, and compliance with international standards. Once approved, paddles are neatly packaged and prepared for shipping.
Lower Production Costs:
Simpler manufacturing processes and controlled temperatures translate into significant cost savings compared to thermoformed paddles. This means better margins for your business without compromising quality.
Easy Scalability:
Ideal for bulk production, cold pressing allows you to easily scale your order volume up or down, reducing inventory risks and improving cash flow.
Enhanced Product Line Flexibility:
With cost-efficient paddle options, you can diversify your product range to attract beginners, intermediate players, schools, and recreational clubs, broadening your customer base and increasing your overall sales volume.
Cold press paddles are naturally more forgiving, offering excellent stability and reliable performance. They’re ideal for players looking to grow their skills comfortably and confidently.
Retailers & Distributors:
Affordable pricing and solid performance make cold press paddles appealing on store shelves. A broader audience can mean increased turnover and steady profits.
Schools & Educational Institutions:
Great for bulk purchases due to affordability, easy handling, and safe gameplay for students. This is an economical way for educational clients to introduce pickleball into PE programs.
Clubs, Resorts & Sports Centers:
Cold press paddles help these facilities control budgets while providing durable, reliable paddles to members. Increased satisfaction can lead to higher membership renewals and improved customer retention rates
| Aspect | Cold Press Paddle | Thermoformed Paddle |
|---|---|---|
| Manufacturing Cost | ✅ Lower | ❌ Higher |
| Ideal Market Segment | ✅ Beginner/Intermediate | ✅ Advanced/Professional |
| Production Scalability | ✅ Easy & Fast | ❌ More Complex |
| Customizability | ✅ Highly Customizable | ✅ Customizable (Higher Costs) |
Cold press paddles clearly emerge as the ideal choice for brands aiming for volume, affordability, and wider market reach. Thermoformed paddles generally target high-level professional players due to their specialized design. In contrast, cold press paddles are affordable, and perfectly match the needs of the majority market segment. Choosing cold press paddles allows you to efficiently broaden your market reach, appealing to recreational, beginner, and intermediate players
Personalization is key to making your products stand out. Here’s how you can easily customize paddles to match your brand identity:
UV Printing:
Perfect for full-color, detailed graphics and large-area designs. Vivid branding that instantly grabs attention.
UV Printing with Sandblasting:
Adds a textured finish, improving spin and control. Ideal for customers seeking performance-focused designs.
Fabric Texture Finish (Cloth-like Sanding):
Best for minimalist, high-end branding, especially recommended with textured materials like 3K, 12K, 18K carbon fiber weaves or Kevlar, showcasing the luxurious texture clearly.
Over the years, we've successfully helped numerous retailers, schools, clubs, and sports organizations expand their pickleball paddle offerings through our cold press paddle solutions. Here are just a few of their inspiring stories:
Retailers: Expanding Product Lines and Attracting New Customers
Many retail partners first discovered us through industry exhibitions, referrals, or simply by searching online for quality paddle manufacturers. After introducing our cold press paddles, these retailers quickly noticed an improvement in their sales figures. Because our paddles offer a perfect balance of affordability, quality, and aesthetic customization, retailers can provide a wider range of products tailored to both beginner and intermediate markets.
For instance, a sports retailer based in California initially approached us seeking paddles that could differentiate their store from local competitors. By customizing paddles with eye-catching UV prints and unique surface textures, they attracted new customers, increased their shelf appeal, and boosted overall sales turnover by 30% within just six months.
Schools: Saving Budget While Improving Student Experience
Many educational institutions reach out to us after recognizing the growing popularity of pickleball among their students, but often face tight budget constraints. After finding us online or through word-of-mouth recommendations from other satisfied educational buyers, schools have appreciated our competitive pricing, especially due to the cost-effectiveness of our cold press manufacturing technology.
One large school district in Florida successfully introduced pickleball into its physical education curriculum by sourcing paddles directly from us. The result? Significant budget savings—around 25% compared to previous suppliers—and paddles that students genuinely enjoyed playing with. Feedback from teachers indicated improved student engagement and participation rates.
Clubs & Resorts: Boosting Member Retention and Satisfaction
Sports clubs, recreation centers, and resorts often come across our products through pickleball community events, online industry forums, or recommendations from their own members. These organizations seek paddles that combine durability with affordability, enabling them to cater to members of various skill levels without overspending.
For example, a popular sports club in Texas contacted us after experiencing frequent paddle damage with their previous supplier’s products. After switching to our Kevlar-enhanced cold press paddles, the club saw an immediate drop in equipment replacement costs, improved member satisfaction, and increased membership renewal rates. Members enjoyed more consistent gameplay with less equipment wear-and-tear, making the club’s pickleball sessions more enjoyable and sustainable
By partnering with us, businesses like yours have successfully introduced cold press pickleball paddles into their product lines, enhancing brand visibility, boosting customer satisfaction, and notably increasing sales and market share
Cold press paddles offer the perfect balance of affordability, quality, and customization to enhance your brand and grow your market share.
Ready to explore cold press pickleball paddles for your business?
Contact our friendly team today—we’d love to discuss how we can help take your brand to the next level.
Let’s build your perfect paddle together!
CHIKOROKO is a professional pickleball paddle manufacturer with over 8 years of experiences in producing high-quality pickleball paddles for many brands. Specializing in both hot-press and cold-press manufacturing processes, we offer a wide range of customizable options for our clients. With more than 100 sets of molds available, we provide the flexibility to create custom pickleball paddles tailored to specific needs, from design to performance...[ Read More >>]
